Twist Museum Oxford Circus

Translating optical wonder into solid form through permanent illusions.
Twist Museum interior: a glowing arched doorway opens onto a colourful corridor beside a red staircase

Intro

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Twist Museum opened on Oxford Street in 2022 as London's home of illusion: 80 exhibits built on the idea that reality is a thing your brain assembles rather than a thing you receive. We were in the room while it was still an idea, and we went on to design and build six of its exhibits.

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Every one of them is a different answer to the same engineering question: how do you make a perceptual trick hold up when hundreds of people a day walk into it from any angle they like, and it has to run all day, every day, without a technician standing behind it.

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The exhibits

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Volumetric light

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Light given three dimensions. Rather than surfaces that are lit, the piece treats the beam itself as the material, building forms that sit in the air of the room and move through a slow, unhurried narrative.

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We wrote the score alongside it, so the music and the geometry are composed as one thing rather than one laid over the other.

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‍Built with TouchDesigner. Original score by Worksofar.

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Kaleidoscope Room

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The room reacts and refracts to your presence. Visitors are tracked as they move, and the kaleidoscope carries them through journeys that begin as flat, two-dimensional pattern and open out into fully dimensional worlds. Two real-time engines run together, TouchDesigner handling the live augmentation and Unreal rendering the worlds it opens into. The audio is not a playback track: it is generated live in Ableton Live, responding to what the room is doing at that moment.

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Built with TouchDesigner, Unreal Engine and Ableton Live.

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Magic Mirrors

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Each mirror takes the visitor's live image and rebuilds it. Two pieces, two entirely different visual treatments, so the museum gets two distinct moments out of one idea rather than the same effect twice.

Both run at full frame rate on a live camera feed, which is the hard part: any latency and the illusion that you are looking at yourself collapses.

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Built with TouchDesigner and Notch.

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Infinity Mirror Room

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An enclosed mirrored volume with thousands of individually addressable LEDs mapped through its interior, so effects can be composed in the three-dimensional space of the room rather than in the two dimensions of the surfaces. Paired with an original score written for the piece.

Built with TouchDesigner. Original score by Worksofar.

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Einstein shadow sculpture

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A shadow illusion, designed and fabricated in-house by us. An Einstein quote stands proud of the wall as three-dimensional lettering. Light from below passes through and around the letters, and the shadow they throw onto the wall above resolves into a portrait of Einstein himself. Every letter's depth, angle and profile is derived from the shadow it has to cast, which means the sculpture is legible as text and as image at the same time, from a single fixed source of light.

Designed, engineered and fabricated by Worksofar.

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Vortex Room

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Printed graphics, mapped to the geometry of the room with enough precision that the walls appear to fall away into an endless vortex. No screens, no projection, no power.

Just the mathematics of a single viewpoint, worked out in advance and printed.

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The Vortex Room: a warped blue grid printed across walls and floor makes the room appear to fall away

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Design and mapping by Worksofar.

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Client

Twist Museum, London

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Our role

Concept-stage consultation, exhibit design, creative technology, original music, fabrication, custom electronics fabrication

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Opened

2022, 248 Oxford Street

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Built with

TouchDesigner, Unreal Engine, Notch, Ableton Live

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Two children in the Kaleidoscope Room, multiplied across mirrors filled with red, white and blue rings
A visitor stands in the Kaleidoscope Room, surrounded by mirrored reflections of glowing purple patterns
A child raises both arms in the Kaleidoscope Room, reflected many times among pink and white stripes
A child presses both hands to the Kaleidoscope Room's mirrors, reflected among red and blue concentric rings
Two children look through the volumetric light piece's hanging strands of glowing white LED spheres
Visitors watch the volumetric light piece, a cube of hanging LED spheres glowing pink, white and green
A child gazes into the volumetric light piece, rows of LED spheres glowing magenta, white and teal
A child looks into the volumetric light piece as its hanging LED spheres shift from pink to cyan
Two children dance in front of a Magic Mirror screen that turns their image into streaks of light
The Vortex Room: a warped blue grid printed across walls and floor makes the room appear to fall away
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